OUR TEAM

Who we Are

Greener Concepts was formed with a singular purpose in mind - to create content rich, brand experiences to specifically targeted audiences for our clients. We are committed to assembling artists and team members of the highest caliber to deliver this promise.

Content Development - Project Planning - Production Services

The TEam

Melissa Nault Cronin

Founder

Mel is a force of nature. She sees the big picture in a cluttered creative landscape, delivering order in a chaotic world. Melissa carries with her years (she won't say how many) of expertise in content marketing, project management and brand building with a proven ability to plan, budget, negotiate and deliver integrated marketing materials for clients on time and as promised. Her extensive background in art direction, graphic design, copywriting, social media, print management and asset production allow for seamless communication from client to creative team to vendor partners.

Into: Mezcal, Competition, Grunge Music, Meditation, Horses

Boston Voyager Profile on Melissa

Devin Gmitter

Production Manager

After years of serving a large global corporation, Devin decided to bring his marketing talents into the free spirited and constantly evolving world of the creative agency, where voiced opinions are heard and office politics are non existent. He brings with him an extensive knowledge of still and video asset production, development of social media content and a deep understanding of analytics and audience retention.

Into: Tacos, Bourbon, Golf, Running, Podcasts, Stoicism

TESTIMONIALS

I am so, so so appreciative of the incredible work that Greener Concepts did. That you were able to do this through the most unusual circumstances (Covid-19)...This shoot took a tremendous amount of organization, knowledge and expertise. Mel and Devin had all of those things down completely and it really showed.

- Tom Kates, Photographer

What makes Mel unique and incredibly valuable is the fact that her capabilities literally rival those of an entire team. I have never worked with anyone else with such an incredible attention to detail, creative ability, organizational skills and commitment to achieving timelines. Mel is a problem solver and a solution finder from a deep knowledge of content marketing to media forecasting and countless creative skills in between, Mel can and will make your brand more relevant, plain and simple.

Mike Foley - Director, Footwear Product Management - FJ

Greener Concepts built and executed and entire social media strategy for us and she has raised the bar, upped the ante and simply knocked the ball out of the park.

Amy, CRDA